09.06.09
CemOps Comes From A Time When……………..
CemOps comes from a time when…………….
January 26, 2009 on 1:06 am In Sound Off No Comments
Do you remember when the funeral, cemetery, and crematory profession was much simpler to operate within? Do you remember this profession prior to the advent of the FTC Funeral Rule? Do you remember this profession prior to discussions of further legislation? Do you remember this profession prior to so many negative media accounts from persons doing things against normal ethics? Do you remember this profession before the large class action lawsuits and jury awards? Do you wish for the days back before all these events occured? Before there were consumer activist groups in our profession? Before funeral directors, cemeterians, and sales people vied for the business?
The answer is simple on the surface, and embroiled within the ranks of those that came into this profession in the late 1970’s through the 1980’s. The days when ethics ruled our consciences and business decisions before profits and bottom line thinking. The days when those in the profession trusted each other and there was no infighting about who is in control.
This same atmosphere that has been lost over time can be ours again. We can continue business and have the successes we desire, with all departments-as long as we are willing to accept our weaknesses and strenthen areas that have allowed us to relax our ethics, which is the cause of the funeral rule and other regulatory interests that have made this profession so complex. Changing the items that have caused these new rules is the best way to decrease future need for legislation and regain control of our profession not only in the eyes of those who make the rules, but our client families, as well.
CemOps comes from the time when we did things right the first time and every time. We find it amazing how with all the exercises to become more profitable and successful, many of the businesses in our profession have actually become less successful or profitable. All the fancy operations ideals and sales scripts just haven’t really provided the increased profitability everyone thought it would, and the ethics of the profession have been compromised on a number of fronts, as reflected by the negative media accounts, the involvement of legislators, and the move toward cremation and other options from the clients we attempt to direct.
If we could prove to you there is another way, would you agree to try it? If we could prove you could reduce costs and increase market share and profitability, and increase ethics without compromising service or your bottom line, would you listen? If we tell you we tried a new system and achieved 146% of quota by turning the clock back a bit, and prove it to you, will you listen to us?
We are writing a manual on the system we tried. We are expecting to roll this out soon, and with it we know that training (or retraining) will be necessary. It will require those in the profession willing to take an open look at a new approach. It shouldn’t mean anyone will have to leave the profession, as long as they are willing to open their minds to proven past ideals, they will just need to open their minds to another way.
With this, we can build much better synergy among all departments and stop the struggles of control. We can make our profession a better environment for everybody, including our client families. At the present, there are many who are attempting to change our profession, and actually eliminate our profession by alternative means. If this profession ignores this, as they did the rising cremations of yesterday-history will simply repeat itself and we will become so antiquated we will cease to exist.
Call us. We can provide all the items including training, to get us back to prominence.
